NEW YORK, Oct. 5 /PRNewswire/ — World Baseball Classic, Inc. has awarded Grey Worldwide’s BuzzGrey unit advertising and public relations duties for the launch of the first-ever World Baseball Classic tournament. This unprecedented global event will be held throughout March 2006 and will feature the best baseball players from around the world competing for their home countries and territories.
“Grey Worldwide’s creative energy and strategic ideas will certainly help us make this international event the start of a new tradition,” said Paul Archey, Senior Vice President, Major League Baseball International Baseball Operations.
“Grey is expert, everywhere, and innovative. The World Baseball Classic games feature the very best baseball players from around the world in a unique and exciting international format. It’s a perfect fit,” said Gene Orza, chief operating officer of the Major League Baseball Players Association.
Maureen Maldari, Managing Partner/EVP of BuzzGrey said, “We are extremely excited and honored to be part of an effort that celebrates the growing international flavor of baseball.”
BuzzGrey headed the fully integrated pitch that included representatives of Grey companies GCI and WingLatino. The World Baseball Classic assignment involves strategic planning, creative, public relations, marketing, research, promotional and advertising components.
About The World Baseball Classic
The World Baseball Classic tournament was established by Major League Baseball and the Major League Baseball Players Association in cooperation with professional baseball leagues and baseball federations around the world. The 16-team tournament, sanctioned by the International Baseball Federation, will feature the best players in the world competing for their home countries and territories. The World Baseball Classic tournament is scheduled to take place in March 2006 at venues in the United States, Latin America and Asia.
About Grey Worldwide
Grey Worldwide New York is the headquarters and largest office of Grey Worldwide, one of the world’s largest advertising agency networks. Grey Worldwide is a partner company of Grey Global Group, a WPP company (Nasdaq: WPPGY – News). Grey Global Group ranks among the largest global communications companies in the world. It operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, healthcare marketing, brand development, relationship marketing, sales promotion and interactive marketing, and on-line and off-line media services.